If you lived in a remote area, you would never focus all your energy and resources to build a road or bridge to your enemy or advisories. Instead, your work would focus on making a connection with those like-minded folks who collaborate and elevate you in your endeavors. Apply that same logic to the people you choose to make your friends. You will not likely change the view of those against you, and your effort will be wasted. Instead, focus on building a long and mutually beneficial relationship with those who will reciprocate your kindness and goodwill.